FAMILY FINANCIAL Credit Union Profile

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FAMILY FINANCIAL

Charter #61633 | NCUA Region 1 | FISCU
Low-Income Designation: Yes
Report Date: 2025

Headquarters Contact & Staff

Contact & Info

Phone: (231) 733-4600

Fax: (231) 733-1631

Founding Date: N/A

Website: https://www.ff-cu.org

Personnel & Operations

President: Huss, Kevin

Manager: Dietz, Deb

FT Employees: 36

PT Employees: 13

Designations & Ratios

MDI Status: No

RBC Ratio: 0%

Membership Type: 99

Branches: 4

Hours: Mon-Fri Drive 7:30am ~ 5:30pm Mon Lobby 9a

Credit Union Profile Summary

FAMILY FINANCIAL is a FISCU Credit Union. With a total of 16,697 members [1], this institution manages approximately $161,520,209 in total assets [1]. It proudly serves as a Low-Income Designated institution. Key financial indicators show a solid Net Worth Ratio of 11.77% [1] and a strong Loan-to-Share Ratio, with loan growth over the last four quarters at -5.93% [1].

Financial Snapshot

Total Assets [1]
$161,520,209

Total economic resources.

Total Loans [1]
$94,278,655

Total value of outstanding loans.

Total Deposits [1]
$141,073,621

Total funds deposited by members.

Members [1]
16,697

Number of active members.

Performance Ratios

Net Worth Ratio [1]
11.77%

This is the credit union's safety cushion; 7.0% is the regulatory minimum. A higher ratio means the credit union is stable.

Return on Assets (ROAA) [1]
0.38%

Measures profitability. Shows profit generated per dollar of assets. Near 1.0% is considered strong.

Loan-to-Share Ratio [1]
66.83%

Measures lending activity using member deposits. Below 100% is generally healthy, balancing lending and liquidity.

Four-Quarter Growth

Asset Growth (4Q) [1]
3.51%

Indicates change in total size. Positive growth means the credit union is expanding its operations.

Loan Growth (4Q) [1]
-5.93%

Shows change in lending activity. Positive growth means they are actively increasing their lending business.

Member Growth (4Q) [1]
-0.34%

Indicates change in member count. Positive growth is a sign of a healthy, expanding member base.

Headquarters Location & Map

Headquarters Address

3575 Henry St

Norton Shores, MI, 49441

Member Ratings & Reviews

Average Member Rating:

N/A / 5.0

Total Approved Reviews:

0

Rate This Credit Union

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Branch Locations

Found 4 branches reported by FAMILY FINANCIAL (Charter #61633).

Main Office

Main Office Main Office

Type: Corporate Office

3575 Henry St

Norton Shores, MI 49441

Phone: (231) 733-4600

Services: Member Services, ATM, Drive-Thru

Open in Directions

Additional Branches

Hart

Family Financial Credit Union Hart Branch

Type: Branch Office

4075 W Polk Rd

Hart, MI 49420-8177

Phone: (231) 873-5998

Services: Member Services, ATM, Drive-Thru

Open in Directions

Muskegon

Family Financial Downtown HUB

Type: Branch Office

844 1st St

Muskegon, MI 49440-1131

Phone: (231) 733-4600

Services: Member Services, ATM

Open in Directions

N Muskegon

Family Financial Credit Union N Muksegon Branch

Type: Branch Office

1798 Holton Rd

N Muskegon, MI 49445-1473

Phone: (231) 744-1045

Services: Member Services, ATM, Drive-Thru

Open in Directions