HEARTLAND Credit Union Profile

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HEARTLAND

Charter #66710 | NCUA Region 3 | FISCU

Low-Income Designation: No

Report Date: 2025

Headquarters Contact & Staff

Contact & Info

Phone: (800) 362-3944

Fax: (608) 282-7036

Founding Date: N/A

Website: https://www.heartlandcu.org/

Personnel & Operations

President: Hollfelder, Rhonda

Manager: Hanson, Angela

FT Employees: 120

PT Employees: 9

Designations & Ratios

MDI Status: No

RBC Ratio: 0%

Membership Type: 99

Branches: 13

Hours: Mon-Fri Lobby: 9:00 a.m. - 5:00 p.m. Driv

Credit Union Profile Summary

HEARTLAND is a FISCU Credit Union. With a total of 33,411 members ^[1], this institution manages approximately $631,445,288 in total assets ^[1]. It does not currently hold a Low-Income Designation. Key financial indicators show a solid Net Worth Ratio of 11.38% ^[1] and a strong Loan-to-Share Ratio, with loan growth over the last four quarters at -1.99% ^[1].

Financial Snapshot

Total Assets ^[1]

$631,445,288

Total economic resources.

Total Loans ^[1]

$447,214,241

Total value of outstanding loans.

Total Deposits ^[1]

$553,306,816

Total funds deposited by members.

Members ^[1]

33,411

Number of active members.

Performance Ratios

Net Worth Ratio ^[1]

11.38%

This is the credit union's safety cushion; 7.0% is the regulatory minimum. A higher ratio means the credit union is stable.

Return on Assets (ROAA) ^[1]

0.86%

Measures profitability. Shows profit generated per dollar of assets. Near 1.0% is considered strong.

Loan-to-Share Ratio ^[1]

80.83%

Measures lending activity using member deposits. Below 100% is generally healthy, balancing lending and liquidity.

Four-Quarter Growth

Asset Growth (4Q) ^[1]

↑ 2.37%

Indicates change in total size. Positive growth means the credit union is expanding its operations.

Loan Growth (4Q) ^[1]

↓ -1.99%

Shows change in lending activity. Positive growth means they are actively increasing their lending business.

Member Growth (4Q) ^[1]

↓ -2.44%

Indicates change in member count. Positive growth is a sign of a healthy, expanding member base.

Headquarters Location & Map

Headquarters Address

5325 High Crossing Blvd

Madison, WI, 53718-2301

Open in Google Maps

Member Ratings & Reviews

Average Member Rating:

N/A / 5.0

Total Approved Reviews:

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Branch Locations

Found 11 branches reported by HEARTLAND (Charter #66710).

Main Office

Heartland Corporate Main Office

Type: Corporate Office